Video ads have grown to play a significant role in digital marketing. They allow brands to connect with their audiences more engagingly and personally than any other form of media. They are a great way to promote our brand. Video ads allow us to show our products or services in action and are also a great way to get our message across to our target audience.
Marketers can use many types of video ads to promote their brands. However, not all video ads are created equal. In this blog post, we will explore the six different types of video ads and how they can be used effectively to promote our brand.
1. Introductory Video Ads
We can make ad videos to introduce our brand to our viewers. The most common types of introductory video ads are pre-roll, mid-roll, and post-roll ads. Pre-roll ads appear before the main video content begins, Mid-roll ads appear in the middle of video content, and post-roll advertisements are displayed after the video content has concluded.
Pre-roll ads are played before the main video content starts. Mid-roll ads are played in the middle of the video content. Post-roll ads are played after the video content ends.
Pre-roll ads are great for creating awareness about our brand or product. They can be used to introduce viewers to our brand or to promote a new product launch. Mid-roll ads are great for showcasing our product in use or for promoting special offers. Post-roll ads can drive viewers to our website or online store.
No matter which type of video ad we choose, we must ensure it is creative and engaging. Our ad should tell a story that captivates viewers and leaves them wanting more.
2. In-Stream Video Ads
In-stream video ads are a great way to promote our brand and reach our target audience. These ads are played before, during, or after a video clip on a website or social media platform. In-stream video ads are typically short, 15-second ads that can be up to 30 seconds long and include a call to action.
Targeting options when we make ads of this type include:
- Demographics: Age, gender, location
- Interests: Based on user activity on Facebook, Instagram, and other sites
- Topics: Relevant topics that our target audience is interested in.
- Remarketing: People who have visited our website or interacted with our brand in the past.
In-stream video ads are an effective way to reach a wide audience with our marketing message. They are less intrusive than other types of video ads and can be skipped by the user if they are not interested in our message.
3. Outstream Video Ads
Outstream video ads are a type of video ad typically placed within editorial content, as opposed to pre-roll, post-roll, or mid-roll within other types of video content. Outstream video ads are growing in popularity because they can be highly effective in reaching target audiences and offer several benefits for marketers.
Some of the key benefits of out-stream video ads include:
- Increased reach: Outstream video ads can be seen by users who may not be actively seeking out video content, which means that they have the potential to reach a wider audience than other types of video ads.
- More engaging: Since out-stream video ads are placed within editorial content, they tend to be more engaging and less disruptive than other types of video ads.
- Greater control: Without stream video ads, marketers have greater control over where their ad is placed and how it is presented to users. This allows for more customization and ensures that the ad is placed in an optimal location.
Outstream video ads are worth considering if we’re looking for a way to promote our brand with video advertising.
4. Creating Facebook Ads Campaigns
Making ads on Facebook is a great way to promote our brand. There are a lot of different types of Facebook ads out there. Carousel ads are perfect for showing off multiple products or services. They’re also great for telling a story or giving people a tour of our business. To create a carousel ad, we’ll need 3-5 images and some text for each image. We can also add links to each image and call-to-action buttons.
The custom-made Facebook Ad template makes it easy to create professional-looking ads that grab people’s attention. We can target our ads to specific groups of people, so we’re sure to reach our target audience. We can also track our ads’ results and see how well they’re performing.
5. Companion Banner Ads
A companion banner ad is a small video ad that appears on a web page alongside other content. These ads are usually less than 30 seconds long and are designed to grab the viewer’s attention while viewing the other content on the page.
Companion banner ads can effectively promote our brand as they allow us to reach our target audience while they are already engaged in another activity. We can make ads of this type to drive traffic to our website or landing page.
6. Discovery Video Ads
Discovery video ads are a type of video ad that helps marketers promote their brand by appearing in search results and on social media platforms. These ads are usually short, informative videos that give viewers a quick overview of the offered product or service.
Discovery video ads can be extremely effective in driving traffic and sales, but they need to be well-made and relevant to our target audience. When creating discovery video ads, we need to keep the following tips in mind:
- Ensure that our videos are short, to the point, and easy to understand.
- Use attractive visuals and engaging audio to grab attention.
- Target our videos to specific audiences based on interests and demographics.
- Test different versions of our discovery video ads to see what works best.
Conclusion
Video advertising is an effective marketing tool for promoting our brand and increasing sales. And, because there are numerous video ads that marketers can use to promote their brands, the most important thing is to select the appropriate ad for our target audience and goals. If we’re unsure where to begin, we can experiment with a few different types of video ads, as discussed above, to see which ones work best for our company.
