Digital marketing is the most widely used form of marketing in the world today, with social media being one of the best platforms to promote your business through. However, there are many factors to consider when you’re planning your social media marketing strategy, such as how much you’re willing to spend, what platforms you want to use, and how much time you’re willing to spend engaging with fans and followers. Take this quick quiz to find out what kind of social media marketing plan will suit you best!
How To Use Twitter
You might want to consider using Twitter as part of your social media marketing strategy. When used correctly, Twitter is a great tool for sharing content and interacting with others in your niche. In general, it’s best if you spend most of your time tweeting valuable content (such as links), and less time promoting yourself.
Rules For Using Facebook
Facebook is a free tool anyone can use, but there are some rules you should follow to make sure it’s working for your business.
Rule #1: Be consistent with your content. Your Facebook page is more than a way to let people know when you’re having a sale; it’s also a means of digital marketing. If you don’t post regularly, people will stop following you and lose interest in what you have to say.
Rule #2: Keep it short and sweet. People aren’t going to sit through long video clips or read pages of text on their newsfeeds. Make your posts as brief as possible while still getting your message across.
Rule #3: Don’t be afraid to share other people’s content—but do so tastefully!
Building an Instagram Account
Social media marketing is one of the best platforms to promote your business. It provides a digital platform for businesses, organizations, and celebrities to connect with their audiences. You can create an Instagram account and then engage in conversations with other people within your niche. Since images carry more weight on social media than words do, Instagram is a great network for digital marketing services. You can also use SEO services (search engine optimization) to help you drive traffic to your company’s website from search engines like Google and Bing.
Branding on Linkedin
If your business is targeting a specific market niche (e.g., digital marketing services), then LinkedIn is an effective platform for digital marketing and SEO services in that specific industry. And although Facebook’s paid advertising options are easier than on other social platforms, Linkedin offers greater audience targeting, including by demographic and job function. You should therefore consider using both platforms when you launch your social media campaign.
Understanding Pinterest
Pinterest is a good place for businesses that are in need of exposure. Having more ‘followers’ on Pinterest can lead people directly to your website, especially with SEO services by your side. With so many people using Pinterest, you are giving your business an enormous advantage over competitors, while promoting it at a low cost!
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Focus on your Audience
One of the biggest digital marketing mistakes is trying to go after everyone. No one can be everything for everyone, so focus on your core audience and don’t try to please everyone else. If you do that, you’ll just waste time and money that could have been better spent on other aspects of your business. Figure out who you want to reach—and figure out how they spend their free time and what they talk about in their daily lives—and focus all your marketing efforts toward those people first.