Struggling to Grow Your Remodeling Company?
Are you trying to get your construction or remodeling contractor company to grow through effective digital marketing? Here we tell you how using the right keywords will help you get the best way to the right visitors in your home remodel SEO campaign.
Without visitors, your website is nothing more than a digital paperweight that does nothing but accumulate digital dust in some far corner of the network. In this era, your Internet site should be one of your most reliable sources to get potential customers to generate new projects.
To get your Internet site to attract potential customers for your construction contractor company, you have to attract search traffic that may be in need of hiring your services. If you are the contractor in your area that has an optimized home page on your website that is dedicated to “kitchen remodeling” and has included the correct keywords “kitchen remodeling estimate” and “cost of remodeling” Kitchens “As part of your content, you will begin to concentrate your search traffic based on the person’s” intention “.
The problem that most construction or remodeling contractors have is that they have no idea of the right keywords to use (some people do not even know what a keyword is) and not all types of search traffic are created in the same way. In fact, a part of the search traffic can become a total waste of time and money in marketing that is not worth obtaining.
What is a keyword?
A keyword is the search term or phrase that a person could enter in a search engine with the purpose of finding a website that solves their problems or that provides the service they need.
This is the reason why it is so important for contractors to understand the “intention” of searching for a person in order to improve the SEO positioning of their business and be able to change the conditions of the game considerably.
What is the “intention” when we talk about search traffic?
Well … It’s the reason behind the searches that users do. What is a person really looking for? What is the main reason for that search?
A person who is looking for “remodeling” on Google is someone who performs very generic and extensive searches. You might want to know about thousands of different aspects of remodeling. Therefore, it is not necessarily a good keyword to use with your website, especially in paid traffic.
To reach the search users according to their intention, we need to concentrate on “long-tail keywords” that are short phrases (not a single word) that a person could enter in a search engine to find the services you offer.
Open the market with long tail keywords
Let’s add a few more words to explain this concept.
“Remodeling kitchens” … We have already delimited our search to include the kitchen, but it is still quite generic because we do not know exactly what you want to know about “kitchen remodeling”. There could still be many things, like ideas or photographs. Surely he does not even have the remotest intention of requesting the services of a contractor.
But what if we use the terms “kitchen remodeling company” or “kitchen remodeling contractor“? Now we are getting closer to our goal. We know that this person is looking for a “kitchen remodeling company” or a “contractor”, so the opportunity to turn him into a good potential client or even a firm client is much greater. Why? Because we know what your “intention” is!
How about we use “estimated kitchen remodeling”? Or maybe “cost of remodeling kitchens”? Now we are much closer to hitting the target. We know that this person wants an estimate for the remodeling of a kitchen or that they are looking for costs.
How do you capture HOT buying leads?
If you are the contractor in your area that has an optimized home page on your website that is dedicated to “kitchen remodeling” and has included the correct keywords “kitchen remodeling estimate” and “cost of remodeling” Kitchens “As part of your content, you will begin to concentrate your search traffic based on the person’s” intention “.
Understanding the “intent” of user search and how to channel it effectively will invariably increase the qualified traffic and will result in an increase in the flow of potential customers.
If you want to have a resounding success in the network with your construction or remodeling company, do not rule out the importance of the correct keywords, that is, the search intention of the users and the way to reach the search users that are most likely to be looking for your services. Then Contact Los Angeles Digital Marketing Agency | Aiir Digital SEO Los Angeles