Sales & Marketing



In today’s time, every girl desires to have the perfect makeup kit, which can fulfill all her beauty needs. A lot of new brands are coming up which are either available exclusively online or in select cities. Thus it becomes difficult for many people to find them. Be it new launches or a brand which is not available near you, if you are a makeup fanatic, you would definitely want to have them. AND the fact that you can various brands on heavy discounts and offers is like cherry on the cake!

The two brands, NYKAA.COM and PURPLLE.COM are well known Indian sites for makeup and beauty products. Each of them are giving tough competition to each other. Both of them have their own pros and cons. Though both of them are great in their own ways but, there should always be a total comparison about them. So let’s see which of these sites is the best destination or your beauty needs!

A peek into what these sites claim!

PURPLLE.COM- Fulfill your cosmetic needs with – India’s #1 Beauty Destination. Get beauty products delivered to your doorstep at the click of a button
NYKAA.COM – Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands.

BRANDS AVAILABLE has quite a few good and trusted brands available which are great for people who do not require a lot of higher end makeup. It has brands like Lakme, Revlon, L’Oreal, etc. It does not have a good amount of brands available as Nykaa does. on the other hand is completely different in terms of brands from It has a various number of brands available both low and high end. It has brands from Blue heaven, Coloressence to Lakme, Maybelline, LOreal, MAC, PAC, Milani, etc. You name it and you have it!

OFFERS AND DISCOUNTS TO BLOW YOUR MINDS! has some discounts going on like free movie tickets and stuff but not as great as does. has amazing offers going on almost every time. It has offers like buy one get one free to more than 50% off.

You can always find amazing deals on Nykaa. You can end up saving a lot of money on the brands you love. Nykaa often introduces some codes which you can get if you follow the site regularly. Nykaa will never let you down. Nykaa even gifts you something if you exceed a certain price limit which is great. Who doesn’t love free stuff? And that too related to makeup!


When you are shopping online, you want to make sure that the product you get is of the best quality and not expired or damaged. Nykaa always mentions the expire period of a product on the page displaying that particular product. Nykaa is an authorized site so you can purchase from it without any worries. also claims that it has products which are 100% genuine, which is great.


Both of the sites provide detailed information about the products and how to use them. also has its own YouTube channel named Nykaa in which it shows various tips and tending products and how to use them.


Both the sites have a review and rating section in which customers get to mention their feedback and opinions. You can easily go through the reviews and decide.


Various kinds of delivery options are available on both these sites. Purplle’s COD limit is lower than Nykaa which is great.

But when you refer to the delivery time both sites make sure that the products reach you quick.


My tip for customers will be to have an eye on the discounts going on them.
My tip for customers will be that to follow their social media accounts as they always post about the discount going on. If you are a registered member of Nykaa, then you will surely receive a text message from them when they have discount going on.

When you want a product which is a bit expensive, I will suggest you to wait for a little time as Nykaa will surely introduce a discount on it.

Always check the offer section of Nykaa for great offers. You will get certain points with every purchase so don’t forget to use them and also for best fashion styling and beauty get on to fashionterest.

Lastly I would like to mention that Nykaa is better than Purplle in a lot of categories and is becoming more famous. It is introducing a lot of brands every now and then. Nykaa also has introduced certain other products like accessories and Lingerie. So Nykaa is the ultimate place where you can shop your hearts out.

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