If bold and trend-led fashion is your thing, you must check the Swedish brand Monki. Their vast fashion categories feature many purse-friendly styles that give a cool-girl vibe. I discovered their website a few months ago and visited one of their outlets in London recently.
If you plan to get your hands on their unique Gen Z clothing pieces, you must check this review before buying. This guide will break all your misconceptions and doubts.
In this guide, I have shared my honest review and shopping experience from the Monkl website as well as from their physical shop. Read on for current sales, size guide, quality check, and overall customer reviews.
Table of Contents
Brief About Monkl
Before jumping right into shopping, I did a background check of the brand. If you are also interested, let’s take a brief look at Monkl backstory.
Monki fashion for Gen Z is a high-street fashion brand for women based in Sweden. From bold to oversized, the brand offers trend-setting fashion to express your femininity.
Even though the brand was founded in 2006, it has been a part of the H&M fashion group since 2008. Their official headquarters is in Stockholm. So, if you are a fan of H&M clothing, you must visit Monkl’s official website once to check their classic pieces.
Brand Philosophy
Monki’s philosophy is to offer fashionable clothing at an affordable price. Most of their clothes are a mixture of Japanese street style. Their motto is to empower young women through self-expression and sustainable options.
Clothing Offerings: Trends, Category & Sales
The best way to find their clothing offerings is to visit their online store. The Monkl website is organized based on different categories, styles, and trends. You can easily tell the style by looking at the images, but sometimes the fit, size, and quality are unpredictable. This is why I am here to guide you.
Current Trends
The store is well-organised with the latest trends and new arrivals for the season appearing on the homepage. There are separate sections for each season and festival. From winter wear for the cozy Christmas eves to bright, vibrant prints for summer beach vacations.
The trend begins with maxi sheer cardigans to relaxed satin trousers, tank tops, cotton corsets, and trending cargo jeans. You will essentially find a community that encourages youths to set a new trend with their unique pieces.
Vast Category
Monkl has a vast category of women’s clothing and fashion accessories. There are leather jackets, trousers, jeans, tops, skirts, sweaters, jumpsuits, nightwear, and swimsuits for clothing. Additionally, you can find accessories such as shoes, bags, hats, sunglasses, jewellery, belts, and even hair accessories.
The categorized menu makes it easier to shop according to personal style. If you are specific about your needs, you can navigate straight to that section. Easy peasy!
Sales and New Arrivals
Honestly, the sales got me. There is always a sale going on seasonal products. You can instantly get 10% off on your first purchase on the website. To make shopping more exciting, Monki also offers a special 11% discount exclusively for students.
You will find plenty of new styles from their seasonal arrivals, all available at a purse-friendly budget. Currency, the website is offering up to 60% off.
Monki vs. Other Popular Gen Z Fashion Brands
| Feature | Monki (Monkl Aesthetic) | Brandy Melville | H&M | Urban Outfitters |
| Aesthetic | Playful Scandi minimalism with quirky prints | Soft girl / vintage basics | Fast fashion essentials | Indie, boho, and edgy styles |
| Price Range | $15 – $80 | $10 – $70 | $10 – $100 | $25 – $150 |
| Sustainability Focus | Strong [uses organic/recycled materials; transparent sourcing] | Low [limited sustainability practices] | Moderate [conscious collections available] | Moderate [some eco lines] |
| Fit & Sizing | Inclusive, relaxed, body-positive | Limited, mostly one-size | Standard, diverse ranges | Standard to small |
| Shopping Availability | Online via Monki.com, ASOS, or Zalando shipping to the U.S. | Widespread U.S. stores and online | Stores around the world + online | Worldwide stores + online |
Buying Experience from Monkl
Okay, now here is the truth. My shopping experience with Monkl was not too exciting or too disappointing. I have got some amazing styles for the coming season, but I’ve got better suggestions that can make the shopping experience more satisfying.
In-store Shopping Experience
A few months ago, on my trip to Europe, I visited Monkl’s store. I was amazed by their styles and bought a few outstanding pieces. They even got me compliments. The behavior of the staff was really polite, and the clothes were arranged by style, comfort, and size.
Online Buying Experience from Monkl
Based on the outstanding in-store experience, I decided to shop more at Monki from their online store again. The new seasonal arrivals and exciting deals are their captivating strategy. I ordered two tops, one flared jeans, an oversized t-shirt, and a wrap skirt. Here are my opinions based on my experience.
Are Monkl Clothes Good Quality?
Each item from Monkl was packed in a different zip-lock bag and came in good condition. Nevertheless, the material is a matter of individual choice. If you do not mind sheer fabrics and crepe materials, you may not find any issues.
The wrap skirt I received was a bit see-through, based on my liking. Though another layer of skirt underneath would do the job, I preferred not to keep it due to the material.
The tops, T-shirts, and jeans have comfortable materials, and the quality was satisfactory for the price. You must go through the product description carefully to find complete details about the product. Do not make the mistake that I made. Lesson learned!
Sizing Guide for Buying
I am in size “S” and the Monkl clothes generally fit me pretty true to their size. However, the trend lets fashion items come in different fits across the style range. For instance, the oversized clothes are a bit baggy, and the regular trendy styles are a little looser fit than a classy fit.
As Monki’s clothes are inspired by Gen Z fashion and they follow a more relaxed fit, some people find it difficult to choose their perfect style. If you prefer something more tight-fitted, go for a size smaller. You pretty much get what you pay for. I suggest you check their size chart to get your correct measurements. But I highly suggest you always go for something that gives you comfort and confidence.
Return Issues
It’s the return policy that got me mixed feelings. While the quality and price completely satisfied me, I struggled quite hard to return the skirt. Contacted the customer support to find a way.
The experience with the support team did not go well. I even had to pay for the delivery fee. The partial payment was paid through a Monkl coupon. I wish they would improve the return and exchange policy, which can help the brand build a more positive impression.
✅ My suggestion is to shop from the physical outlets. You will have complete freedom to try and buy clothes of your choice. It is a great way to check for the fitting, comfort, and quality. Whereas online shopping does not offer these facilities, and you may also struggle with returns like me.
Overall Customer Reviews
There are both positive and negative responses from customers all around the world. Some have found it as a great selection of fashion, and some suggested upgrading the returning options. Here are some genuine Monkl customer reviews:
Customer 1
Madeleine is a US-based customer, and her tone reflects her satisfaction. She shared her honest review by saying “MonkI has a great selection of fashion and the product quality is good.” She also said she expected the product would come up smaller in size, but they were perfectly fine.
Customer 2
Another customer, Sarah W, shared her sad experience. She received the clothes in fine condition, and the quality was good. However, some items were too baggy and she had to return them. However, the return charges were quite annoying even though she was keeping some of the products. The only option was to visit the nearest shop which was miles away.
Areas of Improvement for the Brand
My personal experiences and the reviews from other customers showcase some areas of improvement. Here are my personal opinions and overall reviews:
- Monkl needs to improve its customer service by providing training to its customer service team.
- The return policy and shipment services can be improved for further customer support and brand recognition.
- The brand can also provide detailed product descriptions to maintain customer transparency.
If these areas are improved, the brand may get better recognition from customers all across the world. Otherwise, the pretty trend-led styles and quality products are enough to be based on the price you pay.
Will I Shop Again?
Now the question is, will I shop from Monkl again? Of course, I will. The brand has quite an amazing range of unique, youthful, and playful styles. The trending oversized clothes are amazing. Even the quality and fitting are not as much of an issue for the price that I have to pay. The cool, fun, and expressive clothes make it something different from other bands.
However, changing their customer service management and return policies may help the brand gain more popularity. I will suggest you shop from the physical outlets for a better experience.
When will you try Monkl? Don’t forget to share your experience once you do!
FAQs
Do Monkl clothes fit properly?
The fitting of Monkl’s clothes is good. However, most of their styles are baggy or oversized. So, if you prefer a little fitted outfit, make sure to check their size chart before purchasing.
Does Monkl have any physical stores in the US?
No. Monkl does not have any physical stores in the USA. You may find them on most Weekday platforms.
Who owns the Monkl brand?
The renowned clothing brand H&M Group owns Monkl, a unique womenswear brand.
Is Monkl closing down?
The news says that this brand will be integrated into the Weekday brand which also belongs to the H&M fashion group in the coming year. However, there is official news on Monkl’s closedown.
Does Monkl offer all types of women’s clothes?
Monkl offers a vast category of women’s fashion and styles including jeans, trousers, skirts, dresses, tops and tunics, sweaters, jackets, swimwear, and night suits. Most of their clothing range is for casual wear.
