December 2, 2022

Expanding your home tutoring business: Marketing 101

home tutoring business

A home tutoring business is only as good as its marketing strategy. In this blog, you’ll learn all the nifty tips and tricks to expand your tutoring business and bring more students through the door.

As a home tutoring business owner, you must always be on the lookout for new potential students. The problem is most students won’t consider you unless you have the credentials and portfolio of past students who excelled after getting tuition with you. To convince new students, you’ll need to have a solid marketing strategy in place. Here’s what you need to do:

Create a conversion-focused website

Most home tutors think they don’t need a website to attract potential students and can simply rely on word of mouth. While word of mouth is definitely vital for a home tutoring business, you can’t rely on it if you want to scale up your operations massively. For that, you need a stunning website that converts visitors into customers.

A conversion-focused website is about looking professional and substantiating that you’re the best home tutoring business in town. Make sure you mention all relevant details on your website, such as contact information, photos, staff credentials, and portfolio. If you’re running a discount, present that with a poster that drops down on the website’s home page. You can use PosterMyWall’s nifty flyer maker to craft that in a few clicks.

A website blog will expand your reach

Having a website blog is the best way to make yourself relatable to your potential students. It’s a place where you post regular articles that will help students in their academic life. You could post articles about which colleges to look for, how to prepare for the SAT, or what to look for in a tutor before signing up for their class.

Remember, the point here is to produce content that adds value for the students. The only way to do that is by making it informative and educational. That way, the audience will resonate with you and think you’re on their side. Trust is the first rule of making a sale. Identify pain points and address them to gain potential students’ trust.

Make the best use of social media

Social media marketing should be core to your marketing mix. Everyone, especially young students, hangs out on social media — that’s why you must make your tutoring pages on multiple platforms. Joining the right platforms is crucial, but Facebook and Instagram are a must-have as they’re the most-used platforms to date.

Post URLs of your blog articles or YouTube videos on your social media channels. On Instagram, you can post reels demonstrating your tutoring staff and credentials or a former student’s video interview. Remember to keep each post short, not exceeding more than a 1-liner caption.

Like a website blog, the purpose of social media marketing is to gather a sizable audience around your brand — and that doesn’t happen overnight. You’ll have to churn out quality content regularly. It helps to have a content calendar for that purpose. Only once you gain traction can you expect more lead generation.

Email marketing can do wonders for you

Most business owners wrongly assume email marketing has gone obsolete, but that isn’t true. It’s perhaps one of the most challenging digital marketing techniques to pull off. That’s because you only have one chance to convince a person to open your email, let alone join and try out your tutor services.

A successful email catches a potential customer’s eye. It needs to be well-structured and have a good mix of text and visuals. Using an email poster is one way of ensuring your emails are attention-grabbing. Also, pay attention to your subject lines — they convince a reader to open your emails! And lastly, optimize your emails for mobile phones so that visuals and posters don’t appear out of proportion since most people check their emails on their phones.

Don’t forget SEO

Search engine optimization (SEO) comprises a set of best practices that make your website, YouTube videos, and social media pages rank higher on Google’s SERPs. The higher up your website ranks, the more visitors it’ll receive, and the better chances you have of getting new students in the pipeline.

To do that, use Google Keyword Planner to hunt for the most-searched words related to home tutoring on Google. Then, incorporate those keywords in your website blog articles and social media posts. Make sure to include strong backlinks in your articles — that will improve your SEO score in Google’s eyes.

A final piece of advice

Remember, every home tutoring business is different, so you’ll have to experiment with a number of strategies to figure out what works best for you. It all depends on your target audience. For instance, if your audience consists of students from high school, they’re likely prepping for their SATs. Similarly, if they’re college students, they’d expect your staff to at least have a Master’s degree in the discipline they’re teaching.